Connect Your Game with Streamers Who'll Like It.
Let Your Title Get Discovered.

Lazy Otter helps game developers increase their game's visibility by efficiently delivering keys to the right streamers.

We use these terms as they best describe our strategy of reaching as many relevant streamers as possible while using your key supply efficiently.

Our focus on efficiency means the total outreach number is naturally dynamic. Streamers are more receptive to an appealing game, which allows the key pool to be activated at a higher rate. This makes a fixed outreach number an unreliable metric for a campaign's true impact and success.

The "Steam Key Pool" is the total supply of keys you provide, which defines the campaign's overall scale. Our retargeting process then works through this pool; each week, unactivated keys are offered to a new wave of highly-relevant streamers, creating continuous and fresh opportunities for discovery.

We perform our retargeting process on a weekly basis. Each week, any unactivated keys from your pool are offered to a new, highly-relevant wave of streamers. This ensures steady, continuous outreach, connecting your game with new streamers each week of the campaign.

We match your game with relevant streamers using your game's details (genre, tags) and our extensive, curated database of streamers, rated from past campaigns. This data-driven approach, combined with your optional criteria (specific languages, etc.), helps us target effectively.

An outreach campaign's performance is almost entirely dependent on the game itself. How many streamers end up playing the game is not a fixed metric, but a variable outcome that reflects its unique appeal to streamers. Streamers are more likely to try games that are a good fit for their channel or personal taste. Our service acts as an amplifier: the more attractive your game is to streamers, the greater the potential impact of our service.

For example, a game with a natural draw for streamers, like one of our clients, Potion Shop Simulator, can easily get hundreds of streamers to play. However, niche games can still be played by a few dozen.

We connect your game with thousands of relevant streamers, but the final decision to play is always theirs.

We just need the basics: your game's Steam page, a few visuals, and the features you'd like to highlight. We handle the core targeting based on your game's genre and tags. You also have the option to provide additional criteria, such as specific streamer demographics.

For the game keys, the campaign requires the full amount for your package’s "Steam Key Pool", plus an additional buffer of around 20%. This reserve pool is used to resolve any potential key issues and fulfill additional requests from streamers, ensuring the campaign runs smoothly.

After your purchase, the campaign begins whenever you are ready. We will only begin the "Weeks of Retargeting" period upon your final approval, ensuring you receive the full value of your package, with no rush.

We run campaigns mostly for games that are already released, and we handle those very close to launch (e.g., within a week), too. For upcoming games with a public demo, we just ask that the full game keys have more content than the demo. We also work with games released months or even years ago, both for finished titles and for those still receiving updates from their developer.

We do not offer a free trial at this time. However, if you have any questions or concerns before committing to one of our packages, feel free to reach out to our support team. We're more than happy to discuss any details and help you determine if our service is the right fit.

For any support inquiries, you can drop us an email at info@lazyotter.co or add Lazyotterco on Discord as a friend to send a DM. We will also contact you via email after your purchase to get started.

Absolutely. Our done-for-you service is designed to manage campaigns for multiple games and target audiences simultaneously. We handle the entire process for each title, from streamer selection to campaign management, ensuring all your campaigns are run effectively.

Our primary goal is to connect your game with streamers who are likely to enjoy it. The final decision to activate a key and play a game, however, always rests with the streamer. This choice is influenced by many factors we cannot control, such as the game's genre, its suitability for a live audience, and the streamer's individual tastes and schedule. To provide a clear and fair framework for our service, we have established a commitment policy based on key activation benchmarks.

Basic: Our goal is for a good portion of your Steam keys to be activated by streamers. If streamer key activation is below approximately 20% after our campaign, we'll conduct additional focused outreach for you at no extra cost. If this doesn't achieve a satisfactory improvement, we'll discuss a fair resolution with you, such as a partial refund or service credit.

Pro: With its broader scope, our activation target for the Pro package is higher. If activation is below approximately 30%, we'll implement substantial, renewed outreach efforts. Should the outcome remain unsatisfactory, we'll proactively work with you on a significant resolution, like a substantial service credit or a partial refund.

We encourage you to discuss any concerns with us directly via email (info@lazyotter.co) or Discord (Lazyotterco).

Yes, we provide detailed Twitch performance reports throughout your campaign. You can receive them on a regular basis, such as weekly, or upon request.